Reality Check: How do I defeat the competitor?
Ever feel discouraged by the threat of competition? Anytime you initiate something that is beautiful, new, amazing or creative; others will follow and mimic, and you need to establish and maintain your audience. Competition is okay because they are emulating you. However, how you handle it is what matters.
Here is a guideline on how to compete, what to do and what not to do to keep you motivated.
What not to do
- DO NOT cave. Confidence will help you persevere.
- DO NOT focus on what they are doing, instead focus on you and what you need to do to perfect your brand.
- DO NOT copy, instead, create. It is okay to be inspired by what others are doing, however, use that inspiration to create something amazing and not the same thing.
- DO NOT waste time feeling jealous, frustrated or angry. That keeps you from perfecting your brand. You have no time to lose dillydallying, get to work!
- DO NOT follow them on social media. Seeing their posts could potentially give you anxiety, and will only discourage you.
- DO NOT visit your competitor's website/social media more than once a week, if you must. More than that may cause your stress levels to rise, bring you negative energy and deflect you from your creative process.
- DO NOT dwell on what you could have done and what you should have done. There is no time to focus on the past. You already know how to move forward, now concentrate on that.
- DO NOT rush. Take your time, and do it right. What's an extra couple of days, weeks or month? Taking your time allows you to be happy with the result.
What to do
- Kill your competitors with kindness. Acknowledge them when they do something amazing. Eventually, they will reach out to you to collaborate somehow.
- Comment and interact. Acknowledging keeps you in control. You might even inspire them to change their tactics and clean up their copy.
- Fight for what you created by pushing it harder than ever before.
- Dedicate 1 hour daily to just promoting your brand. Social media is a great way to get the word out but can take up too much time and interfere with your creative process. Organize your efforts to one hour in the morning and one hour in the evening.
- Remember it is business and stressing too much about what others do in business can affect your health and wellness. Maintain a healthy balance without crossing over into your personal or family time.
- Keep your hours 9-5 if possible, you need a break. Maintaining the proper time to yourself keeps your brain alert and aware.
- Take some time daily to think of your next power move. Leave emotions way behind. With strategies in place, you will always win.