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Gilt.com Celebrates Stylish Living with New Fall Brand Campaign, #GiltLife and we're loving it!

Gilt.com Celebrates Stylish Living with New Fall Brand Campaign, #GiltLife and we're loving it!

Gilt.com, the innovative online shopping destination, announces the debut of #GiltLife, a 360-degree brand campaign that captures the thrill of enjoying life in style. As part of the campaign, Alessandra Ambrosio, Kate Bosworth, and Marcus Samuelsson will be featured in custom video spots that capture each living their own #GiltLife. The multi-channel campaign includes four video spots, 17 campaign images, sponsored content, and a dynamic pop-up townhouse in New York City.

Gilt Groupe Logo
“Gilt is a destination for the total life—we offer our members the best of fashion, beauty, home, local activities, and travel. We’ve evolved the flash sale model to more seamlessly showcase unique lifestyle content, merchandise and experiences, so that our members can shop for a stylish life in just a few clicks,”
— said Jonathan Greller, President of Gilt.

"We are thrilled to launch the #GiltLife campaign as a vehicle to present Gilt as an expert curator of an inspiring and colorful lifestyle." The first video spot focuses on three young women embarking on a road trip to a country house, where they meet up with friends of all ages to play bocce ball, savor an outdoor dinner, take group photos and enjoy the outdoors. Each person dons a different eye-catching ensemble, showcasing the range of styles and merchandise offered on Gilt.

Additional video spots will be released on a rolling basis starting

  1. Thursday, Sept. 29 featuring Actress Kate Bosworth,
  2. Monday, Oct. 3 featuring Chef Marcus Samuelsson,
  3. and finally on Wednesday, Oct 5 featuring Model Alessandra Ambrosio.

Each spot grants an intimate glimpse into their lives. All three tastemakers have also curated collections featuring their favorite fashions, home décor, and local experiences, which will launch in tandem with their video spots, on Gilt and Gilt City.  In New York City, the campaign will come to life through an interactive pop-up space, the #GiltLife House. This luxury, four-story townhouse will showcase the brand's varied lifestyle offerings through a series of captivating events tied to fashion, food, fitness, family fun, weddings, beauty and wellness, and travel. These intimate experiences, including classes, exhibitions, and performances, will take place from Friday, Sept. 30 through Saturday, Oct. 8.

Members can buy event tickets on a first-come, first-served basis on GiltCity.com beginning Tuesday, Sept. 27. Products and experiences highlighted in the space will be available for purchase on Gilt.com beginning Thursday, Sept. 29. Brands and partners featured within the #GiltLife

House include:

  • Bermuda Tourism Authority,
  • BULLDOG London Dry Gin,
  • Crayola, exhale, Fiddler on the Roof,
  • Chef Chris Fischer,
  • The Prisoner Wine Company,
  • Safavieh, SCOPE Art Show,
  • Sony Entertainment & RED Distribution (musical performances),
  • and Chef Michael White and Altamarea Group.

Visit www.gilt.com/giltlife to view the #GiltLife campaign spots and imagery and to learn more about the #GiltLife House event programming.

Image courtesy of Gilt.com

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