GOOD NEWS FOR LATIN AMERICA: A+E Networks Latin America Presents Its Spectacular Upfront 2017
A+E Networks Latin America accomplished an unusual and highly anticipated presentation of its Upfront 2017 from October 6th through 11th at the Hotel Paradisus in Playa del Carmen, Mexico, using an innovative concept communicated by the artificial intelligence figure, ALEXIA. ALEXIA is an application, acting as an element for integration, promotion and communication between all those attending the convention, which included an intense schedule of activations with brand presence flooding all zones of the host hotel, from the convention center to its beaches. ALEXIA connects participants with the total Upfront 2017 experience, with the schedule, activities and one on one interaction featuring all the elements and characteristics of social media.
During the presentations, it was emphasized that A+E Networks Latin America is a User Centric Company, geared towards satisfying and entertaining its internal and external users, while its main competitive advantage lies in the emotional connection that it establishes with its users through its content and brand experiences.
The presentation was led by Eddy Ruiz (President and General Manager), Daniela Martinez (SVP Corporate and Strategy Research) and Cesar Sabroso (SVP Affiliate, PR, and Corporate Marketing). Eddy Ruiz highlighted the role performed by the social responsibility Una Idea Para Cambiar la Historia (History) and Valora Tu Tiempo ('Value Your Time') (Lifetime), in the corporation's priorities. He went on to emphasize the creativity of the pieces made by the UCS (User Creative Solutions) department, which creates customized solutions for advertisers' needs. Daniela Martinez, for her part, noted that nowadays people no longer buy only in accordance with the characteristics of traditional demographic audiences, but one must also stress the role played by emotional triggers, as she demonstrated in the study, User Intelligence Beyond Demographics, where she highlights seven psychographic segments with different consumption habits, behaviors, and tendencies. Cesar Sabroso presented the highlights and novelties of programming together with A&E talent: Drew Manning from Fit2Fat2Fit Eoin Macken, Jill Flint and Brendan Fehr from The Night Shift,
Juan Pablo Raba and Nadine Velazquez from Six,
Jeffrey Bowyer-Chapman, Kim Matula, Meagan Tandy from UnReal and H2: Scott Wolter from America Unearthed.
The Upfront 2017 presentation by A+E Networks Latin America included the presentation of a panel of experts, "TV Think Next," lead and moderated by Eddy Ruiz. The panel featured the participation of Ricardo Ferraris (CEO of Omnicom Media Group), Fernando Honeski (Director and Scriptwriter of Honesko), Antonio Wanderley (COO of Katar IBOPE). The presentation also incorporated Jason Wiesse VP of VAB, as a Key Note Speaker.
In the convention center, participants were able to experience "A+E Studios", including a master control, a dubbing booth where clients could dub their favorite series, a surprising virtual reality experience through which one could experience the inside of a prison in the best style of A&E's 60 Days In, an education and prevention activation on breast cancer through texturized walls that enable us to learn about breast cancer prevention through the LIFETIME initiative, Valora Tu Tiempo ('Value Your Time'), a race car simulator for HISTORY's Boy Toys, together with the opportunity to get your picture taken with the stars of your favorite series in the A+E Networks Latin America portfolio. At the same time, the USC (User Creative Solutions) team demonstrated its creativity and rapid response capacity by generating immediate content throughout the duration of the convention.
A+E logo courtesy of A+E Networks Latin America. Header Image by Anna Holowetzki via unsplash